Category

Marketing MCQs


Sales force compensation should direct the sales force toward activities that are consistent with _________ ?


aOverall company strategies

✖


bOverall company objectives

✖


cOverall department objectives

✖


dAll of the above

✓


View Answer All of the above

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.


aCross-functional team orientation

✖


bCollaboration model

✖


cCustomer orientation

✓


dManagement-driven organization

✖


View Answer Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.


aTotal market orientation

✓


bExternal focus

✖


cCustomer focus

✖


dCompetitive, customer focus

✖


View Answer Total market orientation

In the course of converting to a marketing orientation, a company faces three hurdles _______.


aOrganized resistance, slow learning, and fast forgetting

✓


bManagement, customer reaction, competitive response

✖


cDecreased profits, increased R&D, additional distribution

✖


dForecasted demand, increased sales expense, increased inventory costs

✖


View Answer Organized resistance, slow learning, and fast forgetting

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.


aReactive market orientation

✓


bProactive marketing orientation

✖


c Total market orientation

✖


dImpulsive market orientation

✖


View Answer Reactive market orientation

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?


aProduction Concept

✖


bSelling Concept

✓


cMarketing Concept

✖


dBuying Concept

✖


View Answer Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.


aProduct

✓


bMarketing

✖


cProduction

✖


dSelling

✖


View Answer Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.


aMarketing concept

✖


bSelling concept

✓


cProduction concept

✖


dProduct concept

✖


View Answer Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.


aBetter prices

✖


bWell-established brand names

✓


cOne-on-one communications

✖


ddirect selling capability

✖


View Answer Well-established brand names

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.


aCustomer value

✓


bCustomer delight

✖


ctotal service solution

✖


dintangible benefit(s)

✖


View Answer Customer value

Alphabetical MCQs Categories
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Here below You find all kind of categories of MCQs in alphabetical order.



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