Category

Marketing MCQs


Sales force compensation should direct the sales force toward activities that are consistent with _________ ?


aOverall company strategies


bOverall company objectives


cOverall department objectives


dAll of the above


View Answer All of the above

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.


aCross-functional team orientation


bCollaboration model


cCustomer orientation


dManagement-driven organization


View Answer Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.


aTotal market orientation


bExternal focus


cCustomer focus


dCompetitive, customer focus



In the course of converting to a marketing orientation, a company faces three hurdles _______.


aOrganized resistance, slow learning, and fast forgetting


bManagement, customer reaction, competitive response


cDecreased profits, increased R&D, additional distribution


dForecasted demand, increased sales expense, increased inventory costs



Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.


aReactive market orientation


bProactive marketing orientation


c Total market orientation


dImpulsive market orientation



The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?


aProduction Concept


bSelling Concept


cMarketing Concept


dBuying Concept


View Answer Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.


aProduct


bMarketing


cProduction


dSelling


View Answer Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.


aMarketing concept


bSelling concept


cProduction concept


dProduct concept


View Answer Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.


aBetter prices


bWell-established brand names


cOne-on-one communications


ddirect selling capability



In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.


aCustomer value


bCustomer delight


ctotal service solution


dintangible benefit(s)


View Answer Customer value

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