Category

Marketing MCQs


Sales force compensation should direct the sales force toward activities that are consistent with _________ ?


aOverall company strategies

✖


bOverall company objectives

✖


cOverall department objectives

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dAll of the above

✓


View Answer All of the above

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.


aCross-functional team orientation

✖


bCollaboration model

✖


cCustomer orientation

✓


dManagement-driven organization

✖


View Answer Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.


aTotal market orientation

✓


bExternal focus

✖


cCustomer focus

✖


dCompetitive, customer focus

✖


View Answer Total market orientation

In the course of converting to a marketing orientation, a company faces three hurdles _______.


aOrganized resistance, slow learning, and fast forgetting

✓


bManagement, customer reaction, competitive response

✖


cDecreased profits, increased R&D, additional distribution

✖


dForecasted demand, increased sales expense, increased inventory costs

✖


View Answer Organized resistance, slow learning, and fast forgetting

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.


aReactive market orientation

✓


bProactive marketing orientation

✖


c Total market orientation

✖


dImpulsive market orientation

✖


View Answer Reactive market orientation

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?


aProduction Concept

✖


bSelling Concept

✓


cMarketing Concept

✖


dBuying Concept

✖


View Answer Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.


aProduct

✓


bMarketing

✖


cProduction

✖


dSelling

✖


View Answer Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.


aMarketing concept

✖


bSelling concept

✓


cProduction concept

✖


dProduct concept

✖


View Answer Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.


aBetter prices

✖


bWell-established brand names

✓


cOne-on-one communications

✖


ddirect selling capability

✖


View Answer Well-established brand names

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.


aCustomer value

✓


bCustomer delight

✖


ctotal service solution

✖


dintangible benefit(s)

✖


View Answer Customer value

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"Comprehensive Collection of MCQs: Alphabetically Organized by Subject"
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"Discover an extensive collection of multiple-choice questions (MCQs) neatly categorized by subject from A to Z. This resource is designed for anyone eager to explore various topics in a straightforward and organized manner. Whether you're a student preparing for exams, an educator seeking supplementary materials, or simply curious about different subjects, this compilation offers a convenient way to learn and assess your knowledge. With questions arranged alphabetically, navigation is effortless, allowing you to delve into subjects of interest at your own pace. Engage, learn, and expand your understanding with this accessible and comprehensive repository of MCQs!"

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