Marketing MCQs

Page No. 2

Rising promotion costs and shrinking profit margins are the result of ___________.


aChanging technology


bGlobalization


cDeregulation


d Heightened competition



Customers are showing greater price sensitivity in their search for ___________.


aThe right product


bThe right service


cThe right store


dValue


View Answer Value

Many countries have ________ industries to create greater competition and growth opportunities.


aopen-market


bderegulated


cregulated


dscientifically segmented


View Answer deregulated

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.


aAge of Globalization


bIndustrial Age


c Information Age


dProduction Age


View Answer Information Age

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?


aVertical Integration


bHorizontal Integration


cbeta Market


dMeta Market


View Answer Meta Market

Global marketers must decide ___________.


aWhich countries to enter


bHow to adapt their product and service features to each country


cHow to price their products in different countries


dAll of the above


View Answer All of the above

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.


aBrand image


bDistribution


cPromotion


dPrice


View Answer Price

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.


aBusiness markets


bGlobal markets


c Consumer markets


dNonprofit and governmental markets


View Answer Consumer markets

Marketers often use the term ___________ to cover various groupings of customers.


a People


bBuying power


c Demographic segment


dMarket


View Answer Market

In __________more customers would like to buy the product than can be satisfied.


alatent demand


birregular demand


coverfull demand


dexcessive


View Answer overfull demand

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