Marketing MCQs

Page No. 2

Rising promotion costs and shrinking profit margins are the result of ___________.


aChanging technology

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bGlobalization

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cDeregulation

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d Heightened competition

✓



Customers are showing greater price sensitivity in their search for ___________.


aThe right product

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bThe right service

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cThe right store

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dValue

✓


View Answer Value

Many countries have ________ industries to create greater competition and growth opportunities.


aopen-market

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bderegulated

✓


cregulated

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dscientifically segmented

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View Answer deregulated

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.


aAge of Globalization

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bIndustrial Age

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c Information Age

✓


dProduction Age

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View Answer Information Age

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?


aVertical Integration

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bHorizontal Integration

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cbeta Market

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dMeta Market

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View Answer Meta Market

Global marketers must decide ___________.


aWhich countries to enter

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bHow to adapt their product and service features to each country

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cHow to price their products in different countries

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dAll of the above

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View Answer All of the above

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.


aBrand image

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bDistribution

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cPromotion

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dPrice

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View Answer Price

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.


aBusiness markets

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bGlobal markets

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c Consumer markets

✓


dNonprofit and governmental markets

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View Answer Consumer markets

Marketers often use the term ___________ to cover various groupings of customers.


a People

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bBuying power

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c Demographic segment

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dMarket

✓


View Answer Market

In __________more customers would like to buy the product than can be satisfied.


alatent demand

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birregular demand

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coverfull demand

✓


dexcessive

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View Answer overfull demand

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