Marketing MCQs

Page No. 1

Sales force compensation should direct the sales force toward activities that are consistent with _________ ?

aOverall company strategies

bOverall company objectives

cOverall department objectives

dAll of the above

View Answer All of the above

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

aCross-functional team orientation

bCollaboration model

cCustomer orientation

dManagement-driven organization

View Answer Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

aTotal market orientation

bExternal focus

cCustomer focus

dCompetitive, customer focus

In the course of converting to a marketing orientation, a company faces three hurdles _______.

aOrganized resistance, slow learning, and fast forgetting

bManagement, customer reaction, competitive response

cDecreased profits, increased R&D, additional distribution

dForecasted demand, increased sales expense, increased inventory costs

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

aReactive market orientation

bProactive marketing orientation

c Total market orientation

dImpulsive market orientation

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

aProduction Concept

bSelling Concept

cMarketing Concept

dBuying Concept

View Answer Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.





View Answer Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

aMarketing concept

bSelling concept

cProduction concept

dProduct concept

View Answer Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

aBetter prices

bWell-established brand names

cOne-on-one communications

ddirect selling capability

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

aCustomer value

bCustomer delight

ctotal service solution

dintangible benefit(s)

View Answer Customer value

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