Marketing MCQs

Page No. 3

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?


aFuture Product

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bExpected Product

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cLatent Product

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dExisting Product

✓


View Answer Existing Product

A Marketer is someone seeking a response from another party, called the __________.


aCustomer

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bFund raiser, contributor

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cVoter

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dProspect

✓


View Answer Prospect

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.


awe sell quality

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bwe challenge competitors

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cwe implement ads

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dwe sell hope

✓


View Answer we sell hope

Information can be produced and marketed as a ___________?


aProduct

✓


bShow

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cReality

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dService

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View Answer Product

__________ goods constitute the bulk of most countries’ production and marketing efforts.


aDurable

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bImpulse

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cPhysical

✓


dService e. Event

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View Answer Physical

A transaction involves ____________?


a at least two parties

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beach party is capable of communication and delivery

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ceach party is free to accept or reject the exchange offer

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dall of the above

✓


View Answer all of the above

The most formal definition of marketing is ____________?


aMeeting needs profitably

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bIdentifying and meeting human and social needs

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cDeveloping marketing strategies to move the company forward

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dThe art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

✓



Good marketing is no accident, but a result of careful planning and __________?


a Execution

✓


bStrategies

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cTactics

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dResearch

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View Answer Execution

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.


aSelling side

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bFormulated side

✓


cManagement side

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dForecasting side

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View Answer Formulated side

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