Marketing MCQs

Page No. 3

In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?


aFuture Product


bExpected Product


cLatent Product


dExisting Product


View Answer Existing Product

A Marketer is someone seeking a response from another party, called the __________.


aCustomer


bFund raiser, contributor


cVoter


dProspect


View Answer Prospect

Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.


awe sell quality


bwe challenge competitors


cwe implement ads


dwe sell hope


View Answer we sell hope

Information can be produced and marketed as a ___________?


aProduct


bShow


cReality


dService


View Answer Product

__________ goods constitute the bulk of most countries’ production and marketing efforts.


aDurable


bImpulse


cPhysical


dService e. Event


View Answer Physical

A transaction involves ____________?


a at least two parties


beach party is capable of communication and delivery


ceach party is free to accept or reject the exchange offer


dall of the above


View Answer all of the above

The most formal definition of marketing is ____________?


aMeeting needs profitably


bIdentifying and meeting human and social needs


cDeveloping marketing strategies to move the company forward


dThe art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,



Good marketing is no accident, but a result of careful planning and __________?


a Execution


bStrategies


cTactics


dResearch


View Answer Execution

Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.


aSelling side


bFormulated side


cManagement side


dForecasting side


View Answer Formulated side

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