Economics MCQs

Page No. 267

When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n) ?


a quota


bbarrier


ctariff


dembargo


View Answer quota

The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate ?


a interstate commerce


b marketing ethics


c unfair and deceptive acts or practices


dcompetitive advertising of objective product benefits



_______ beliefs values are open to some degree of change ?


aCrucial


bCore


c Primary


d Secondary


View Answer Secondary

Drop shippers perform which of the following functions ?


aAssumes title and ships coal, lumber or heavy equipment to a buyer


bStocks the bread rack in a grocery store


cMaintains, owns and stocks a CD display in a grocery store


dSells jewelry out of a catalog



________ is setting the price steps between various products in a product the based on cost difference between the products, customer evaluations of different features, and competitors prices ?


aOptional-product pricing


bCaptive-product pricing


cProduct line pricing


dBy-product pricing


View Answer Product line pricing

Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result ?


aAffordable method


b Percentage of Sales method


cCompetitive parity method


d Objective and task method



When an international seller sells a plant equipment or technology to another country and agrees to take payment in the resulting products, it is called?


abarter


bbuy-back


c counterpurchase


d like-value-exchange


View Answer buy-back

When Micheal Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes they are using?


a cause-related marketing


bidea marketing


cnonprofit marketing


dperson marketing


View Answer person marketing

_______ factors are the most popular bases for segmenting customer groups?


aGeographic


bDemographic


cPsychographic


dBehavioral


View Answer Demographic

It is fact that there are 24 million left-handed people in the United States however most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this is group Therefore, this groups fails in one of the requirements for effective segmentation Which of the following is most likely to apply in this case ?


aactionable


bsubstantial


cdifferentiable


dmeasurable


View Answer measurable

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