Economics MCQs

Page No. 265

The course of a product’s sales and profits over its lifetime is called ?


a the sales chart

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bthe adoption cycle

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cthe adoption cycle

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dthe product life cycle

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All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?


aterritorial sales force structure

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bpychographic trait sales force structure

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cproduct sales force structure

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dcustomer sales force structure

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The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?


a not manipulating the availability of a product for purpose of explotation

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bnot using coercion in the marketing channel

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cusing gray marketers whenever possible to save the consumer money

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dnot exerting undue influence over the reseller’s choice to handle a product

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A company faces several major decisions in international marketing the first of these decisions is often ?


adeciding whether to go international

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bdeciding whether to go international

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cdeciding which markets to enter

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ddeciding how to enter markets

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_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?


aThe promotion mix

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bIntegrated international affairs

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cIntegrated marketing communications

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dIntegrated demand characteristics

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Which of the following is NOT one of the five stages of the buyers decision process?


a need recognition

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bbrand identification

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cinformation search

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dpurchase decision

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View Answer brand identification

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?


aDuobranding

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b Line extension

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cBrand extension

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dMultibranding

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View Answer Brand extension

All of the following are commonly recognized promotion budget formal EXCEPT ?


athe affordable method

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bthe LIFO method

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c the percentage of sales method

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dthe objective and task method

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View Answer the LIFO method

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?


amicro marketing

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b niche marketing

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cmass marketing

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dsegment marketing

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View Answer niche marketing

Conflicts between different levels of the same channel of distribution are referred to as ?


ahorizontal conflicts

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b vertical conflicts

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clayer-based conflicts

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dparallel conflicts

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View Answer vertical conflicts

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