Economics MCQs

Page No. 265

The course of a product’s sales and profits over its lifetime is called ?


a the sales chart


bthe adoption cycle


cthe adoption cycle


dthe product life cycle



All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?


aterritorial sales force structure


bpychographic trait sales force structure


cproduct sales force structure


dcustomer sales force structure



The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?


a not manipulating the availability of a product for purpose of explotation


bnot using coercion in the marketing channel


cusing gray marketers whenever possible to save the consumer money


dnot exerting undue influence over the reseller’s choice to handle a product



A company faces several major decisions in international marketing the first of these decisions is often ?


adeciding whether to go international


bdeciding whether to go international


cdeciding which markets to enter


ddeciding how to enter markets



_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?


aThe promotion mix


bIntegrated international affairs


cIntegrated marketing communications


dIntegrated demand characteristics



Which of the following is NOT one of the five stages of the buyers decision process?


a need recognition


bbrand identification


cinformation search


dpurchase decision


View Answer brand identification

___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?


aDuobranding


b Line extension


cBrand extension


dMultibranding


View Answer Brand extension

All of the following are commonly recognized promotion budget formal EXCEPT ?


athe affordable method


bthe LIFO method


c the percentage of sales method


dthe objective and task method


View Answer the LIFO method

A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?


amicro marketing


b niche marketing


cmass marketing


dsegment marketing


View Answer niche marketing

Conflicts between different levels of the same channel of distribution are referred to as ?


ahorizontal conflicts


b vertical conflicts


clayer-based conflicts


dparallel conflicts


View Answer vertical conflicts

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