Economics MCQs

Page No. 264

The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?


aRapid globalization


b The changing world economy


cThe call for more socially responsible marketing


d The micro-chip revolution


View Answer Rapid globalization

If advertising constantly spends out message about materialism sex power and status which of the following categories of social criticism most closely matches this problem ?


a Too much advertising


b Too few social goods


cCultural pollution


dToo much political power


View Answer Cultural pollution

When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?


a Selective sponsorship


b Probing


cfocus group interviewing


d the Delphi method



A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?


a demand


bbasic staple


cproduct


d service


View Answer service

A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?


a Product feature


bsponsorship


cbrand


d logo


View Answer brand

If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?


areseller


bbusiness


c government


dservice


View Answer business

The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?


aTarget market decisions


bProduced assortment and services decisions


cPricing decisions


dPromotion decisions


View Answer Pricing decisions

__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?


a Psychographics


bPersonality


c Demographics


d Lifestyle


View Answer Personality

When producers, wholesalers, and retailers act as a unified system they comprise a ?


aconventional marketing system


bpower-based marketing system


chorizontal marketing system


d vertical marketing system



The most logical budget setting method is found in the list below. Which is it ?


a Affordable method


b Percentage of sales method


cCompetitive parity method


dObjective and task method



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