Economics MCQs

Page No. 262

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?


a facilitator

✖


breferent actor

✖


copinion leader

✓


dsocial role player

✖


View Answer opinion leader

_______ are products bought by individuals and organizations for further processing or for use in conducting a business?


aConsumer products

✖


bServices

✖


cIndustrial products

✓


dSpecialty products

✖


View Answer Industrial products

Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?


acurrent profit maximization

✖


b product quality leadership

✖


c Market share leadership

✖


dSurvival

✓


View Answer Survival

A _____ is a good offered either free or at low cost as an incentive to buy a product ?


apatronage reward

✖


b spiff

✖


c price pack

✖


dpremium

✓


View Answer premium

That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?


ainnovative marketing

✓


bconsumer oriented marketing

✖


c value marketing

✖


dsense -f mission marketing

✖


View Answer innovative marketing

All of the following considered to be drawbacks of local marketing EXCEPT ?


a it can drive up manufacturing and marketing costs by reducing economies of scale

✖


bit can create logistical problems when the company tries to meet varied requirements

✖


c it can attract unwanted competition

✓


dit can dilute the brand’s overall image

✖



Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. _____ includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?


aDeceptive promotion

✖


bDeceptive packaging

✖


c Deceptive pricing

✓


d Deceptive cost structure

✖


View Answer Deceptive pricing

When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?


aInnovative marketing

✖


bConsumer-oriented marketing

✖


cValue marketing

✖


dSocietal marketing

✓


View Answer Societal marketing

The advantages of audience selectivity no ad competition and personalization apply to which type of media ?


a Newspapers

✖


b Television

✖


cDirect Mail

✓


dRadio

✖


View Answer Direct Mail

One of the most common problems with using internal database information is that ?


asince it was probably collected for some other purpose it may be incomplete or wrong

✓


bit is usually expensive to retrieve

✖


ctop executives are usually unwilling to relinquish data therefore the data has limits

✖


d the data is almost always unsecured and therefore, suspect as to reliability

✖



Goto Page No.

Page 262 of 444

Alphabetical MCQs Categories
—

Here below You find all kind of categories of MCQs in alphabetical order.


"Comprehensive Collection of MCQs: Alphabetically Organized by Subject"
—

"Discover an extensive collection of multiple-choice questions (MCQs) neatly categorized by subject from A to Z. This resource is designed for anyone eager to explore various topics in a straightforward and organized manner. Whether you're a student preparing for exams, an educator seeking supplementary materials, or simply curious about different subjects, this compilation offers a convenient way to learn and assess your knowledge. With questions arranged alphabetically, navigation is effortless, allowing you to delve into subjects of interest at your own pace. Engage, learn, and expand your understanding with this accessible and comprehensive repository of MCQs!"


BolPakistan

bolpakistan.com.pk includes Job Mcqs and Pak Mcqs is the Top Largest Mcqs Forum in World, in which you can read Mcqs of All Subjects, PPSC test preparation, FPSC, NTS and PPSC PAST PAPERS, PPSC PAST MCQS. A Collection of Repeated MCQs for JOBs seekers.

Copyright © 2024, Designed & Developed by BolPakistan