Economics MCQs

Page No. 261

Wal-Mart owned Sam’s club is an example of a retail called a(n) ?


afactory outlet

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bsuper specialty store

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cseconds store

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dwarehouse club

✓


View Answer warehouse club

Yahoo, Infoseek, and Baido are all called ?


a browsers

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b Webcasters

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c search engines

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dsoftware

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View Answer search engines

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?


aidea

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b demand

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c product

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dservice

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View Answer product

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?


a internal marketing

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bservice-profit chains

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c interactive marketing

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dservice differentiation

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View Answer service-profit chains

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?


a Advertising

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b Personal selling

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cPublic relations

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dSales promotion

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View Answer Advertising

A(n) _____ are computerized collections of information obtained from data sources within the company ?


aretrieval systems

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bmarketing research reports

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cflow diagrams and PERT charts

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d internal databases

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View Answer internal databases

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?


agender segmentation

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bbenefit segmentation

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c occasion segmentation

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dage and lief-cycle segmentation

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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?


a long term customer sanctification

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bcompetitive predatory pricing performance

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cfull customer service

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dretention rates

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In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?


aSlice of life

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bRack jobbers

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cManufacturer’s agents

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dPurchasing agents

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View Answer Slice of life

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?


aToo much advertising

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bToo few social goods

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cCultural pollution

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dToo much political power

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