Economics MCQs

Page No. 259

All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?


amarketing provides a guiding philosophy


bmarketing is the only discipline that can provide a formal structure for the planning effort


c marketing provides inputs to strategic planners by helping to identify attractive market opportunities


dwithin individual business units marketing designs strategies for reaching the unit’s objectives



According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?


anatural


bdemographic


ceconomic


dtechnological


View Answer technological

A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?


amotive


bwant


cdemand


drequirement


View Answer motive

The purpose of strategic planning is to find ways in which the company can best ?


aovercome losses


buse its strengths to take advantage of attractive opportunities in the environment


c avoid paying taxes


d avoid the expense of costly research and development while still getting the benefits



Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?


awife


bhusband


cteenage children


dgrandparent


View Answer wife

A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?


apush strategy


b pull strategy


cblocking strategy


d integrated strategy


View Answer push strategy

According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?


aGood-value strategy


bPremium strategy


cOvercharging strategy


dSnob strategy


View Answer Overcharging strategy

In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?


a meaningful


b distinctive


c believable


dremembered


View Answer distinctive

According to Engel’s law as income rises ?


aThe percentage spent on food rises


b The percentage spent on housing increases


cThe percentage spent on other categories increase


dThe percentage spent on savings remains constant



A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?


aretailer


bwholesaler


cdistribution channel


d logistics


View Answer distribution channel

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