Economics MCQs

Page No. 257

If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?


aLicensed brands


bManufacturer’s brand


c Private brand


dCo-brand


View Answer Licensed brands

All of the following factors can affect the attractiveness of a market segment EXCEPT ?


athe presence of many strong and aggressive competitors


b the likelihood of government monitoring


cactual or potential substitute products


d the power of buyers in the segments



If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?


aProtectionism


b exchange controls


cexchange facilitators


dnontariff trade barriers



If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?


aNewspapers


bTelevision


cDirect Mail


dRadio


View Answer Newspapers

__________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?


aDirect Mail


bOutdoor


cOnline


d Radio


View Answer Online

One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?


a become a vehicle for pitching the sponsor’s products


bbecome a vehicle for pitching the sponsor’s products


cbecome a means for raising prices


dbecome a means of unfair competition



The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?


aenvironment


bresponse


cstimuli


dbuying center


View Answer buying center

The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?


adiscount


b allowance


cpremium


d rebate


View Answer allowance

If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?


areseller


bbusiness


c government


dservice


View Answer reseller

Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?


aHispanics and Asians


bAfrican Americans


cWestern Europeans


dMiddle Eastern


View Answer Hispanics and Asians

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