Economics MCQs

Page No. 256

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?


aTerritorial sales force

✓


bProduct sales force

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cCustomer sales force

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dHybrid sales force

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If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?


anew brand strategy

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b line extension strategy

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cmultiband strategy

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d brand extension strategy

✓



If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?


amarket penetrations

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bmarket development

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cproduct development

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d diversification

✓


View Answer diversification

The goal of the marketing logistics system should be to provide ?


aA targeted level of promotional support

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b A targeted level of customer service at the least cost

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c A targeted level of transportation expense ratio

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dA targeted level of field support

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The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?


aproduct concept

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b production concept

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cproduction cost expansion concept

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d marketing concept

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View Answer production concept

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?


aIdea generation

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bConcept development and testing

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cIdea screening

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dBrainstorming

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View Answer Idea screening

The practice of going after a large share of a smaller market or subsets of a few markets is called ?


aundifferentiated marketing

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bdifferentiated marketing

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cconcentrated marketing

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dturbo marketing

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The type of salesforce structure in which the sales force sells along product lines is called a ?


aterritorial salesforce

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b product salesforce

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ccustomer salesforce

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dretail salesforce

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View Answer product salesforce

Joining with foreign companies to produce or market products and services is called ?


adirect exporting

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b indirect exporting

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c licensing

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djoint venturing

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View Answer joint venturing

A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?


a product development

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bcommercialization

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cmarketing strategy

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dbusiness analysis

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