Economics MCQs

Page No. 256

Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?


aTerritorial sales force


bProduct sales force


cCustomer sales force


dHybrid sales force



If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?


anew brand strategy


b line extension strategy


cmultiband strategy


d brand extension strategy



If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?


amarket penetrations


bmarket development


cproduct development


d diversification


View Answer diversification

The goal of the marketing logistics system should be to provide ?


aA targeted level of promotional support


b A targeted level of customer service at the least cost


c A targeted level of transportation expense ratio


dA targeted level of field support



The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?


aproduct concept


b production concept


cproduction cost expansion concept


d marketing concept


View Answer production concept

________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?


aIdea generation


bConcept development and testing


cIdea screening


dBrainstorming


View Answer Idea screening

The practice of going after a large share of a smaller market or subsets of a few markets is called ?


aundifferentiated marketing


bdifferentiated marketing


cconcentrated marketing


dturbo marketing



The type of salesforce structure in which the sales force sells along product lines is called a ?


aterritorial salesforce


b product salesforce


ccustomer salesforce


dretail salesforce


View Answer product salesforce

Joining with foreign companies to produce or market products and services is called ?


adirect exporting


b indirect exporting


c licensing


djoint venturing


View Answer joint venturing

A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?


a product development


bcommercialization


cmarketing strategy


dbusiness analysis



Goto Page No.

Page 256 of 444

Alphabetical MCQs Categories

Here below You find all kind of categories of MCQs in alphabetical order.


"Comprehensive Collection of MCQs: Alphabetically Organized by Subject"

"Discover an extensive collection of multiple-choice questions (MCQs) neatly categorized by subject from A to Z. This resource is designed for anyone eager to explore various topics in a straightforward and organized manner. Whether you're a student preparing for exams, an educator seeking supplementary materials, or simply curious about different subjects, this compilation offers a convenient way to learn and assess your knowledge. With questions arranged alphabetically, navigation is effortless, allowing you to delve into subjects of interest at your own pace. Engage, learn, and expand your understanding with this accessible and comprehensive repository of MCQs!"


BolPakistan

bolpakistan.com.pk includes Job Mcqs and Pak Mcqs is the Top Largest Mcqs Forum in World, in which you can read Mcqs of All Subjects, PPSC test preparation, FPSC, NTS and PPSC PAST PAPERS, PPSC PAST MCQS. A Collection of Repeated MCQs for JOBs seekers.

Copyright © 2024, Designed & Developed by BolPakistan