Economics MCQs

Page No. 260

Rolls Royce uses which of the following distribution formats ?


a Intensive distribution


bExclusive distribution


c Selective distribution


d Open distribution



If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?


amaster salespersons


bsales assistants


ctechnical support persons


d telemarketers


View Answer telemarketers

The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?


adecline stage


b introduction stage


c growth stage


dmaturity stage


View Answer introduction stage

3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ? 3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?


a Nader’s raiders


bThe green movement


cGovernmental regulation


dInternational competition


View Answer The green movement

A __________ is a brand created and owned by a reseller of a product of service ?


alicensed brand


bmanufacturer’s brand private brand


cprivate brand


d co-brand


View Answer private brand

The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?


a Intangibility Intangibility


b Inseparability


c Variability


dPerishability


View Answer Inseparability

Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?


alower prices


b increase promotion both at home and abroad


ccontinuously improve their products at home


djoin into cartels at home



_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?


a Innovative marketing


b Consumer oriented marketing


cvalue marketing


dSense of mission marketing



________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?


aOnline infomercials


bOnline ads


cOnline broadcasts


dOnline bullets


View Answer Online ads

When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?


a Product extensions


bLine extensions


c Brand extensions


d New brands


View Answer New brands

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