Economics MCQs

Page No. 269

The typical method of retail operation used by supermarkets and catalog showrooms is called ?


aself-service retailing


b limited-service retailing


c full-service retailing


dservice merchandiser



______ includes practices such as overstating the product’s features or performance luring the customer to the store for a bargain that is out of stock, or running rigged contests ?


aDeceptive promotion


b Deceptive packaging


cDeceptive pricing


dDeceptive cost structure


View Answer Deceptive promotion

Sellers that handle their own exports are engaged in ?


adirect exporting


bindirect exporting


c licensing


dcontract manufacturing


View Answer direct exporting

A child in the United States is normally exposed to all of the following values EXCEPT ?


aachievement ans success


bactivity and involvement


cmaterial comfort


dcollectivism


View Answer collectivism

The internet evolved from a network created by ________ during the 1960s?


athe Commerce Department


b the Massachusetts institutes of Technology (MIT)


cNorthwestern University


d the Defense Department



_________ describes changes in an individual’s behavior arising from experience?


aModeling


bMotivation


c Perception


d Learning


View Answer Learning

All of the following would be ways to segment within the category of psychographic segmentation EXCEPT ?


a social class


b occupation


c lifestyle


dpersonality


View Answer occupation

In determining salesforce size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times it is called the ?


aKey-size approach


b work-load appraoch


cproduct-need appraoch


d call-service appraoch


View Answer work-load appraoch

Setting call objectives is done during which of the following stages of the selling process?


aProspecting


b Preapproach


c Approach


dHandling objections


View Answer Preapproach

The biggest of greatest amount of involvement in a foreign market comes through which of the following ?


aExporting


b Joint venturing


c Licensing


d Direct investment


View Answer Direct investment

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