Economics MCQs

Page No. 268

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?


a Mass marketing


bMarket segmentation


cMarket targeting


dMarket positioning


View Answer Market targeting

In terms of special product life cycles a ________ is a basic and distinctive mode expression?


agenre


bstyle


c fashion


d fad


View Answer style

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?


aProduct differentiation


bMarket segmentation


c Market targeting


d Market positioning


View Answer Market segmentation

_____ is the general term for a buying and selling process that is supported by electronic means?


aInternet commerce


bWeb commerce


c Computer commerce


dElectronic commerce


View Answer Electronic commerce

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?


amarketing strategy


bmarketing control


cmarketing analysis


d marketing implementation



The type of sales presentation approach that requires good listening and problem-solving skills is the ?


acanned approach


bformula appraoch


c need-satisfaction approach


dcritical-thinking approach



_______ is quoted as saying that everyone lives by selling something?


a Bill Gates


b Robert Louis Stevenson


c Arthur Miller


d Henry Ford



Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?


aline extension


bbrand extension


cmultibranding


dnew brands


View Answer line extension

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?


aOptional-product pricing


bCaptive-product pricing


cBy-product pricing


dProduct line pricing


View Answer Product line pricing

The total number of item that the company carries within its product lines refers to the ________ of the product mix?


a width


bdepth


c length


dconsistency


View Answer length

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