Economics MCQs

Page No. 268

________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter?


a Mass marketing

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bMarket segmentation

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cMarket targeting

✓


dMarket positioning

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View Answer Market targeting

In terms of special product life cycles a ________ is a basic and distinctive mode expression?


agenre

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bstyle

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c fashion

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d fad

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View Answer style

________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behavior who might require separate products or marketing mixes?


aProduct differentiation

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bMarket segmentation

✓


c Market targeting

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d Market positioning

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View Answer Market segmentation

_____ is the general term for a buying and selling process that is supported by electronic means?


aInternet commerce

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bWeb commerce

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c Computer commerce

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dElectronic commerce

✓


View Answer Electronic commerce

successful ________ depends on how well a company blends its people organizational structure decision and reward systems, and company culture into a cohesive program that supports its strategies?


amarketing strategy

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bmarketing control

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cmarketing analysis

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d marketing implementation

✓



The type of sales presentation approach that requires good listening and problem-solving skills is the ?


acanned approach

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bformula appraoch

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c need-satisfaction approach

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dcritical-thinking approach

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_______ is quoted as saying that everyone lives by selling something?


a Bill Gates

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b Robert Louis Stevenson

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c Arthur Miller

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d Henry Ford

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Using a successful brand name to introduce additional items in a given product category under the same brand same (such as new flavors, forms, colors, added ingredients or package seizes) is called a(n)?


aline extension

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bbrand extension

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cmultibranding

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dnew brands

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View Answer line extension

The use of price points for reference to different levels of quality for a company’s related products is typical of which product mix pricing strategy ?


aOptional-product pricing

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bCaptive-product pricing

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cBy-product pricing

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dProduct line pricing

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View Answer Product line pricing

The total number of item that the company carries within its product lines refers to the ________ of the product mix?


a width

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bdepth

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c length

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dconsistency

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View Answer length

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